a view to a storya view to a storya view to a storya view to a story

There are many sides to a STORY.
a view to a story
In each, different narratives
a view to a story
We bring all these sides together, adjusting strategy, goals and brand mission.
a view to a story
To create content that matters.
a view to a story

Emirec has a rich history spanning over 30 years in Portugal, specializing in communication in all its forms. Throughout the years, we have adapted to the ever-changing ways of society and business, from traditional methods to the current digital and fast-paced world. During this time, we have had the privilege of working with over 100 brands, and we are proud to say that some of our clients have been with us for over 25 years. For us, a job is not just a job. We are passionate about what we do, and we believe that this is evident in the quality of our work and the long-lasting relationships we build with our clients. Our commitment to excellence and adaptability has allowed us to stay at the forefront of the industry for over three decades, and we look forward to continuing to serve our clients with the same passion and dedication for many more years to come.

Mission & VisionMission & VisionMission & VisionMission & Vision

Mission & Vision Mission & Vision Mission & Vision Mission & Vision


Our mission is to provide exceptional service and innovative solutions to our clients while upholding our core values of transparency, empathy, closeness, and excellence.


is at the heart of everything we do. We believe in open communication, trust, honesty, and integrity in all of our interactions with clients and partners.


is a key element of our approach. We understand that effective communication is about more than just words; it’s about understanding the emotions and motivations behind them.


is another core value that sets us apart. We believe in building strong, long-lasting relationships with our clients based on collaboration, respect, and a shared commitment to success.


is the cornerstone of our mission. Our team of experts is dedicated to staying on the cutting edge of the industry and continuously improving our skills and knowledge to better serve our clients.


We aim to redefine excellence by committing to quality and personalized service, prioritizing being the best rather than the biggest. We believe that true success is defined by the depth of our expertise and the value we bring to our clients. To achieve this, we have an unwavering dedication to our clients’ success and base everything we do on research, strategy, and attention to detail. We understand that every brand is unique and requires a tailored approach to achieve its goals. That’s why we take the time to truly understand our clients’ needs and objectives and develop customized solutions that deliver results. Our goal is to be recognized not only for our innovative ideas and creative solutions but also for our commitment to building long-lasting relationships based on trust, integrity, and a shared vision for growth.

How we workHow we workHow we workHow we work

How we work How we work How we work How we work


We help companies grow by aligning their brand strategy with their business strategy. We only work with companies that share our values and are genuinely committed to making a positive impact. Our approach is tailored to each client’s needs, and we work closely with them to identify and communicate their core purpose. Our purpose-driven PR strategy helps clients deliver real change and connect with their target audience. We focus on creating meaningful connections between our clients and their audience, which results in measurable growth and success. Our commitment to excellence, authenticity, and purpose sets us apart in the industry.



From our clients’ businesses to innovation and social trends, we always strive to learn more. We like to ask questions, challenge narratives and engage in discussions. It is through this exchange that we add value to the relationships we create and maintain for years.


Above all, we believe that everything begins with research and strategy. We analyze and dive deep into every aspect, to gain a clear understanding of the work ahead. It’s not just about thinking outside the box; it’s about thinking ahead.


We understand different contexts and visions, thanks to our experience and listening skills. We are friendly, attentive and make it effortless for our clients to feel at ease around us. We believe in building close relationships with our clients, from the CEO to the doorman.


We understand that our clients are high-level executives with limited time. Therefore, we do not waste time on what is not relevant. Leading a business means doing so in a clear, simple, and responsible manner to ensure positive and effective results.


We believe in the importance of building a diverse workforce that reflects and embraces all forms of diversity, including race, ethnicity, age, gender identity, sexual orientation, political affiliation, and socioeconomic backgrounds. We recognize that having teams that represent the broader communities where we live and work creates a culture that celebrates creativity, inclusiveness, and teamwork. This not only enhances our workplace environment but also helps us offer dynamic, rich, and nuanced counsel to our global clientele of mature and emerging businesses. We’re committed to fostering a culture of belonging and creating a workplace where everyone feels valued, respected, and empowered to contribute their unique perspectives and ideas. By embracing diversity and inclusion, we’re able to better serve our clients and create a more positive impact on the world around us.

Our ServicesOur ServicesOur ServicesOur Services

01 Communication & Marketing Strategy

We provide strategic planning services to help clients achieve their business objectives through effective communication and marketing. We work with clients to define their goals, objectives, and tactics, and develop comprehensive strategies that align with their overall business strategy. Our services include Research & Analysis to gain insights into target audiences and market trends, as well as Community Audit to understand how a brand is perceived in the market, identify areas for improvement. Our goal is to develop branding strategies to enhance its image and effectively communicate with stakeholders.

02 Public Relations

We are proud to offer a comprehensive public relations services, including media relations, content creation, event planning, and influencer outreach, all tailored to meet our clients’ specific needs and goals.

Our media relations services focus on building strong relationships with key media outlets and journalists to secure positive coverage for our clients. Our influencer outreach program leverages the power of social media to connect our clients with influencers and thought leaders who can help amplify their message and reach new audiences.

Our content creation strategy revolves around the power of storytelling and messaging in capturing the attention of your target audience. We work closely with our clients to create compelling content that not only resonates with their audience but also communicates their brand’s unique value proposition.

Finally, our event planning team works tirelessly to design and execute impactful events that create a buzz and generate positive brand awareness. We take care of everything, from planning and logistics to execution and follow-up, to ensure that our clients’ events are a resounding success.

03 Public Affairs

We specialize in developing and implementing comprehensive strategic public affairs support to help clients achieve their goals. We work closely with clients to understand their unique needs and develop tailored solutions that align with their overall business objectives. As partners of leading global public affairs organizations such as PR Network, Action Europe, and The Office – Public Affairs, we have access to a vast network of experts and resources, which allows us to handle even the most challenging situations with confidence. In addition to advocacy and regulatory communications, we also help clients identify and develop strategic partnerships that can drive business growth, increase brand visibility, and enhance reputation.

04 CEO Branding

Our CEO branding service is designed to establish the CEO as a thought leader and increase recognition and awareness for the company. We conduct in-depth analysis of industry trends, identify opportunities, and develop a comprehensive global PR and communication strategy to showcase the CEO’s expertise and highlight the company’s strengths. Our experienced consultants work closely with the CEO to create a personalized branding plan that aligns with their personal values, goals, and vision for the company. We use a variety of tactics, including media relations, social media, speaking engagements, and content marketing, to enhance the CEO’s reputation and establish them as a trusted authority in their industry.

05 Corporate Communication

We believe that a company’s reputation is built from within. That’s why we offer a comprehensive range of corporate communication services, including employee communication, stakeholder engagement, and executive communication. Our goal is to help our clients develop effective communication strategies and channels that enable them to connect with their stakeholders and enhance their brand image. Our team of experts is equipped to handle a diverse range of communication needs, from crafting engaging newsletters and creating compelling intranet content to developing internal campaigns that drive employee engagement and motivation.

06 Crisis Managements

We understand the importance of protecting our clients’ business reputation during times of crisis. That’s why we offer targeted crisis and issues management programs designed to help our clients navigate challenging situations and emerge stronger than before. Our experienced crisis management team is equipped to handle a wide range of reputation crises, from product recalls and corporate misconduct to social media backlash and natural disasters. We work closely with our clients to develop customized crisis communication plans that outline key messaging, protocols, and escalation procedures. We also provide ongoing support during a crisis, managing media inquiries, and ensuring that our clients’ reputation remains intact.

07 Media training

We offer media training services designed to help our clients craft confident and impactful narratives, whether on camera, on stage, or while sharing information with the media. Our experienced coaches work closely with our clients to develop total confidence before interviews and media appearances, as well as in crisis management situations. We help our clients refine their messages, tackle difficult questions, and avoid misquotes. Our approach to media training is highly personalized, with sessions tailored to each client’s needs and goals. We offer a range of training formats, from one-on-one coaching to group workshops, and cover a wide range of topics, from messaging and delivery to body language and interview techniques.

08 Digital Marketing

Our comprehensive digital marketing services include developing effective channels, creating compelling content strategies, running targeted paid media campaigns, leveraging influencer marketing, and monitoring social listening trends to drive engagement and conversions. Our expert team works closely with you to deliver impactful results and achieve your business goals, increasing brand awareness and engaging with target audience through various digital channels.

09 Brand Imaging

We believe that visual identity is an essential component of a strong and memorable brand. That’s why we offer brand imaging services designed to help our clients develop visual and graphic design elements that reflect their brand personality, communicate their message, and enhance their brand image. Our brand imaging process is highly collaborative, ensuring that our clients are involved at every step of the way, from initial ideation to final product delivery. We work closely with our clients to understand their brand values, target audience, and unique selling propositions, and use this information to develop customized branding solutions that meet their specific needs and goals.


Cláudia Nunes Pereira

Cláudia Nunes Pereira

CEO & Advisory director

Patrícia Neves

Patrícia Neves

Account & Team Director


Global Strategy, Local Knowledge

Global Strategy, Local Knowledge

Emirec is part of the Public Relations Network (PRN), a collective of creative and dynamic public relations specialists around the globe. Together, we are able to provide high-level consultancy and quality support for worldwide PR campaigns with local know-how. PRN has affiliate agencies based across Europe, Asia, Africa, and the Americas.

Global Strategy, Local Knowledge Global Strategy, Local Knowledge Global Strategy, Local Knowledge


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